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When to Turn Off Facebook Ads: Kill, Keep, or Scale Guide
by: Chris BarryPublished on: 06/20/2025Not sure when to turn off Facebook ads? Use this cheat sheet for coaches to decide which Meta ads to kill, keep, or scale, and which numbers to watch first.
Facebook ads for coachesCTR benchmarkMeta ad strategyad scaling metricscost per leadcoaching ad campaignclick to opt-in ratead performance tracking
